PDF Styling Workflow
The steps you should follow to style your PDF output are:
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Create your content in Paligo topics and add it to a publication. Some parts of the content can be styled by using attributes, for example, you can set image sizes. But you will apply most of the styling in the PDF layout.
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Create a Layout or Edit a Layout.
With PDFs, the majority of the styling settings are set in the PDF layout.
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Use the PDF Layout Editor Options to control the style of the various elements in your PDF output, including headings, subheadings, font colors, font sizes, spacing and more.
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Publish to PDF using the PDF layout you edited.