Types of Variables

Text: for plain text that does not need to be translated, such as product names, number values, etc.

Text (translatable): this variable type will let you enter translations of each variable value (for the languages you have selected). If you use this type of variable, remember that different languages can have very different grammars. Translated variables can read badly if the grammar, gender, etc., of each language has not been considered.

Image: these variables allow you to swap out images. They are useful when you have topics that contain images that need to be changed for different variants or publications. It is often more convenient to have a variable for the image, rather than many images with filtering.

XML: these variables are similar to plain text variables, but allow you to add XML tags too, so you can include inline tags if needed.

Dynamic text variables: These are a special type of variable, and you can use them for inserting things like today's date or for inserting the content from an element that is elsewhere in the publication. They are different to other variable types as you do not create them in variable sets. Read more about them in Dynamic Text Variables.